Let's build you a custom platform that connects everything you're already using, becoming the Core system your entire operation runs from. Built specifically for you. Grows exactly the way you do. Solves all of your biggest tech headaches.
There is a version of your business where everything runs cleanly. Right now, several platforms and a pile of manual workarounds are standing between you and that version.
Somewhere between your CRM, your outreach tools, your project management apps, and your emails and DMs, the clarity got lost. Now AI is being layered on top of all of it, and everyone's telling you to stay ahead while you're already stretched thin.
Ethos Ink Core designs and builds a custom platform that connects your existing tools through API integrations, so everything flows into one central place. This becomes Your Core: the operational hub your team runs from every day.
Three patterns we see show up in almost every build — small workflows that quietly compound into a different way of operating.
Tasks, deal nudges, and follow-ups pulled from your full stack into a single feed, already sorted by what will actually move the business today.
Briefs auto-assembled from your data sources days before the meeting — the right history, the right context, no last-minute scramble in the dashboard.
The moment a prospect visits your site, opens an asset, replies to a sequence, or steps into a data room, your Core flags it and routes follow-up before the moment cools.
Every Core is branded for you — your name, your colors, your voice, real solutions to your specific problems. Here's a sales rep's morning view for a hypothetical client.
The companies who'll look back on this moment with confidence aren't the ones who waited for AI to become obvious. They're the ones who got intentional about it early, built it into their foundation, and made it work for their specific team, their specific culture, their specific goals.
Your Core is not a generic AI implementation. It's not a feature someone else decided you needed. Every automation, every integration, every capability is there because it serves your business specifically.
That's the difference between using AI and owning it.— we help you own it
We assess your full tech stack, identify what is genuinely serving your team and what is adding noise, and deliver a custom AI roadmap you can act on — whether you work with us or not. The fee credits toward your build.
We design and build your custom platform using API connections to the tools you already use. This becomes Your Core. One-time build fee, scoped to your team. Payment plans available.
Your business evolves and your platform evolves with it. We stay on as your dedicated tech partner — new features, new integrations, new capabilities. Simple monthly retainer.
No matter what your stack looks like, we build around it. And if yours isn't here, chances are we can still connect it.
Ethos Ink Core is built by Shayna and Claire — founders of Ethos Ink Media, a growth systems agency that has spent years helping startups untangle their operations and build systems that actually scale.
We built Ethos Ink Core because we wanted to offer something more permanent than a strategy. A custom operational platform that becomes the foundation your team works from, and one that keeps getting better over time.
If your operations feel like they're holding the business back, that's exactly the conversation we want to have. We've spent 10+ years working with startups of every shape and size, so chances are we've seen something close to what you're dealing with.
Working with Shayna and her team has been nothing short of transformative. Their expertise in strategic marketing and business development shines through every interaction — enabling you to delegate critical functions confidently. Shayna's ability to collaborate seamlessly with highly successful leaders is truly remarkable. She effortlessly aligns with their vision and translates it into actionable, results-driven strategies that consistently deliver outstanding outcomes.
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Ask on the intro call.
An application built specifically for your company that connects all of your existing tools through API integrations. Designed around your workflows, your data, and the way your team actually operates. It becomes Your Core.
That's the point of custom, it isn't limited by a template! At its foundation it connects your existing tools. From there: AI automations, custom dashboards, advanced integrations, you name it. We'll build you a bespoke roadmap in your AI Roadmap Session so you'll have clarity before the build begins. We'll be with you along the way and in the future, which means we can support any updates as your company progresses.
Much less time than you might expect. Thanks to AI-assisted development, builds move significantly faster than traditional custom software. Every engagement is scoped clearly in your Roadmap Session before anything begins, but the average build times are 4-6 weeks.
No. We build around what you already have. Our process starts with an honest assessment of your current stack. We connect, not replace. We can also offer guidance if you'd prefer to reduce your tech stack or if there's something we feel you might be missing.
That is the exciting part of it being custom. Your platform is designed to evolve, and your ongoing retainer exists specifically so we can keep building alongside you.
Because your platform is built around how your team already works, the learning curve is minimal. It is a smarter version of the workflow they already have, just without the friction.
A $350 paid AI Roadmap Session (credited toward your build). Custom platforms typically range $5K–$15K depending on scope, with payment plans for growing teams. Ongoing hosting and support is a simple monthly retainer.
The intro call is a real conversation. No pressure, just an honest look at where your team is, what's possible, and whether we're the right fit to build it together.